Tuesday, 31 January 2017

Special Report: 100 female-owned SMEs 'under the radar'

Each year, in every corner of Africa, smart, committed women lead successful Micro, Small and Medium-size enterprises (MSMEs). And globally - including in developed economies - women are an emerging market that control $20 trillion of consumer spending. Emerging evidence also shows that their marketing advantage (women-owned and led businesses have an edge in marketing to women) and the ability to spot new markets may be two of the reasons organisations do better when women are at the helm of companies. In our Women SME-100 Special Report, Bank & Entrepreneur Africa will shortlist little-known ('under-the-radar') female-led SMEs in Nigeria that are pushing great products or services.

For a well-rounded list, other women-nominating bodies include the Nigeria Association of Women Entrepreneurs (NAWE); The Africa Women Entrepreneurs Programme (AWEP); The Fate Foundation, WEConnect International, the Small & Medium Enterprises Development Agency of Nigeria (SMEDAN), TEDLagos, ACCION Microfinance Bank, the iDEA Hub, LEAP Africa, and reputable ladies such as Pamela Braide who know Nigeria's entrepreneurial space well.

The Women SME-100 Report will also feature a segment on 'How to spot, nurture and commercialise a niche market'.

Shortlist criteria for the women-owned businesses are  as follows:
1- A woman-owned MSME operating in any industry
2- An MSME that employs 1- 150 people
3- An MSME located anywhere across Nigeria
4- Be in business for at least 1 year with proven viability and great customer service
5- Business younger than 1 year, but with exceptional high-impact potential (a business that is in a rapidly growing market)
6- Provide an essential, home-grown product/ service

Think you qualify to feature in this report? Send an email, with your details, to info@numeris-media.com to tell us why! 

No comments:

Post a Comment