Saturday, 11 March 2017

Bank & Entrepreneur Africa magazine's "Vendor Project" now outsources

Amarachi (2nd Left) is a Vendor Lady at Bank & Entrepreneur Africa magazine.
On this occasion, she has been outsourced to a client, YesChilli.
Chinyere (L) is the magazine's Lead Vendor, and she is visiting Amarachi to see how things are going
When Bank & Entrepreneur Africa magazine took off in 2015, we knew we would face a sizeable problem with developing a distribution network. We subsequently thought to tackle this by hiring ladies from informal settlements (aka slums) as Vendor Ladies. The job would empower them (they earn a handsome commission of N500 per magazine sold) and lift them quickly above the poverty line. We also provided a safe environment for the ladies to trade by embedding them within Prince Ebeano supermarkets in three locations: Chevron, Oniru and Lekki Phase 1.

It took seven grueling months of training to get the ladies into sales lady mode, but it has been worth the effort. Today, it is incredible to see the transformation from insecure women (who had to make a difficult choice each day between a decent meal and basic medicare or housing) to earners of very generous wages. They are also so sufficiently trained that we are able to outsource them to other companies (for a fee) to serve as ad-hoc sales assistants. The Lady Vendor Project is changing lives... [PS - Chinyere is a mother who trades by the side. Amara teaches at a school within the slum area of Otodogbame in Lekki - Lagos)

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