Tuesday, 11 July 2017

Entrepreneur idea: Sleep Café startup, Siesta & Go!

Siesta and Go founder, Maria Estrella Jorro de Inza has found a way to bring back the siesta to Spain, making money while her countrymen take that precious afternoon nap.Her startup concept is simple: for just £12.35 per hour, any business person gets to unwind and take a power nap in a private bedroom before heading back to work. Bankers, lawyers and consultants catch up on their sleep at Siesta and Go - Madrid’s first nap-bar located in Azca, in the heart of the city’s financial district, which is home to firms like HSBC, Google and Deloitte. 

“It’s funny that [Spain] is known for the siesta, but we haven’t been professional about it,” said Ms De Inza, the nap-bar’s 32-year-old founder. “We get a lot of men in suits who just want to relax and women wanting to take their heels off. Lunch break is the busiest time.” Customers are mostly junior employees in their 20s and 30s, and men in their 50s. 

The business provides 19 beds, with staff dishing out fresh sheets, earplugs and slippers to about 30 customers daily.

The centre, which opened this May, is still something of a novelty and De Inza expects business to really pick up later in the year.

“We have been asked to extend our hours, we close at 7pm,” she said. “If we see an appetite for more late-night naps, we will consider it.”

The idea is, of course, not original. Ms De Inza came upon it while on a trip to Tokyo. The Japanese capital, famous for its short-stay options for space-starved citizens like “capsule hotels”, also has what are called nap cafés.

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